In today's competitive business environment, it's difficult to get an edge on your competition. However, mobile truck advertising may be able to give you just enough of an advantage over others in your industry to boost your business to the next level. Step out of the box in your thinking and consider how mobile advertising on a truck might just do a lot more for your company than you think.
1. Your Designs Aren't Limited
When you place an ad on a website, such as what you might do with Google Ads, you're extremely limited in terms of space and freedom. You have to force your creativity into a tiny area and then hope the words and pictures around it don't completely drown it out. When you use the side of a mobile truck, on the other hand, the blank canvas can be filled with whatever you choose, from colors and font to images and offers.
2. The Location Is Guaranteed
If you opt for marketing on a vehicle, you can assign that vehicle to a particular territory, thereby reaching your intended audience with much more precision than, say, an online campaign. You know the neighborhoods you want to reach, and with a mobile truck ad, that's exactly where your ad is seen. Many vehicle ad companies track your promotions with GPS, so you get data right down to the exact addresses and time of day, giving you the power to make a major impression on your most valuable potential customers.
3. You Can Go Big Or Small Or Both
If you're just getting your feet wet with mobile ads on vehicles, consider using a small space on the side of a vehicle, or go right up to a billboard, the choice is yours. This makes justifying your budget a lot easier, because you can register the impact of your campaign before investing further in it. If you see the results you're looking for, you know to go ahead and expand on your efforts; if don't get the response you wanted. you have time to make changes before it costs you more money.
4. You Separate Yourself From The Competition
If your ad campaign is limited to an local online listing, consider what the potential customer may see following a search: A list of companies. How do you differentiate yourself on a list, where all people can see is a company name and contact information? With mobile advertising, potential customers see your logo, colors, contact info, branding personality, and even the current sales you're running -- things they can't get with a simple search. Showing yourself off on the side of a truck can really separate you from the competition, telling almost as much about your company as can be seen on your homepage.
You need an edge for your business, and online marketing makes it very challenging to get that edge, but out-of-the-box thinking, such as mobile truck ads, could be just what your company needs. It's a clean and concise means of getting your message across to the customers you want to draw in, and there's a lot to be said for that.Share