Even though a lot of people are transitioning to more online marketing for their businesses nowadays, traditional local advertising -- such as using billboard advertising -- can still be highly effective at raising your company's visibility and bringing in a local audience. If you are thinking about using billboard advertising, you probably want to ensure that it's as effective as possible. These are a few tips that can help you design the perfect billboard ad.

1. Use the Right Colors

First of all, you want people who are driving by to take notice of your ad. One good way to draw attention to it is to use the right colors. You won't want to use too-neutral colors that might blend in with the landscaping, so avoid shades of brown and dark green. Instead, consider using bright, contrasting colors that will stand out and grab attention and that will be easy to read.

2. Keep it Simple

The last thing that you want is to design an overly complicated billboard ad. After all, people are driving by -- often at rather high rates of speed, particularly if you are paying for a billboard on a highway or interstate -- and won't have much time to really pay attention to processing what your ad says. Therefore, you will want to avoid getting overly wordy, and you'll want to choose a layout that is easy to see, read and understand.

3. Add Something Memorable

When designing your billboard, try to design it in a manner that is going to be memorable for the people who see it. Adding a quick one-liner or a funny picture, for example, can be a good way to ensure that people not only see your billboard when you're driving by but that they also remember it. For example, adding a funny slogan that is related to your business can help you billboard stick out in a person's mind and can encourage him or her to check out your business.

Billboard advertising can be a wonderful thing for just about any type of business, particularly local businesses. They can be surprisingly affordable and can help you become visible to a large local audience. To get the most out of your billboard advertising, however, it is important to come up with the right design. If you follow these three tips, you can help ensure that your billboard is as successful as possible. Talk with a company like Outdoor Networks for more information about your billboard design.