When it comes to websites, content is key. Of course, creating stunning visuals and a great user experience should be central to any website's focus. Unfortunately, some developers neglect their copy. That is, they hire pros for everything else, but then try to produce all their own copy, despite not having any education or training in the field. The fact of the matter is, now matter how great a website looks, it will suffer if the copy is not sharp, to the point, relevant, and on-brand. This article explains the best arguments for hiring a full-time copywriter.
Consistency in Branding
Hiring a full-time copywriter will make it much easier to have consistent copy. This not only means having your copy produced in a timely manner, but also in a manner that is coordinated across multiple platforms. You want your copy to be coordinated and consistent throughout all of your marketing materials, emails, social media, catalogs, and the website. Using the same copy style is an important strategy if you are trying to brand a product or service. Just like having a strong, clear logo is key, having consistent copy is important.
Staying On-Brand While Making Progress
Staying on brand is one of the best perks of having a copywriter on staff. This is not just a writer who is repeating the branded marketing slogans and so on. This is also a creative who is constantly helping to keep your brand up to date and relevant. A copywriter will not only be familiar with your brand or website goals, but also with the overall trends as they relate to online branding and copywriting. This means that organic developments with the brand can actually be inspired by the copywriting process.
Many website managers make the mistake of trying to handle their own copywriting. The most common result is that time is wasted and resources are pulled away from other vital channels. For instance, if your graphic designer is spending all day trying to write a photo caption, it might show when the website doesn't as good as it should. Let your other employees focus on what they do best. Many people think that they can write, but producing consistent copy is an entirely different story.
Your budget might be tight, but hiring a full-time copywriter is usually well worth it. When you find the perfect fit for your brand, everyone benefits. For additional help with marketing your company, contact companies like Graphic Imagery INC.Share