Advertising plays an important role in the success of today's companies. Without quality advertising, it would be difficult to attract new customers and entice old customers to make repeat purchases.

Companies often turn to ad agencies for help in creating successful ad campaigns. Use these three factors as benchmarks when evaluating ad agencies so that you ensure you end up with the agency that is the best fit for your company.

1. Experience

The level of experience an ad agency has can have a direct impact on the success of your ad campaign.

There are two ways to look at experience when evaluating ad agencies. You can choose an agency that has significant experience within your company's industry, or you can select an ad agency that has a lot of overall experience.

Selecting an agency with industry-specific experience can reduce the amount of time required to create your ad campaign. Working with an ad agency with a lot of overall experience but only a little experience in your industry can give you a fresh and creative perspective for your ad campaign.

Consider your needs carefully before determining the level of experience your ad agency should have.

2. Advertising Platform

Another important factor that can determine which ad agency will serve your company best is your desired advertising platform. Today's customers are constantly bombarded with advertising messages. If you want your message to stand out, it must be customized and creative. Companies have a wide range of advertising platforms available to them. Print, broadcast, online, and mobile advertising are all avenues your company might wish to pursue.

Hire an ad agency with experience creating messages for your desired platform so that your ads will leave a lasting impression in the minds of consumers.

3. Culture

Hiring an ad agency means hiring a culture. The overall culture of the agency will influence and inform the advertisements created by agency employees. It's important that you partner with an ad agency whose culture reflects your company's own goals and values.

Spend some time getting to know the employees at the agency. If they seem like a group of individuals that you would socialize with outside of a professional setting, the culture of the ad agency will likely mesh with your own.

The success of your advertising campaign depends on the ad agency you hire to create it. Factor in experience, desired platforms, and agency culture to help you pick an advertising agency for your company.