Four Reasons To Use Text Analytic Software For Your Customer Marketing Research
Customer marketing data is important for many reasons. Knowing what your customers are thinking can be beneficial to improving both your company's products and customer service. Unfortunately, much of the data needed to have an accurate picture of your customers is unstructured. This type of data is textual and found in forums, blog comments, and emails. However, text analytic software can process and convert this information into a more usable form.