Videos can be among the most effective and common modern marketing tools. However, successfully incorporating videos into your marketing efforts can be a fairly advanced type of marketing, and many business leaders may not be prepared to fully utilize this option. Avoid Attempting To Make The Video On Your Own Making your own videos can severely reduce the effects that you can expect from video marketing. In fact, extremely low-quality and amateur videos can actually hurt the business by discouraging potential customers from visiting the enterprise.