Direct Mail Still Matters: Going From The Internet To The Mailbox
Direct mail retargeting is a strategy that allows you to identify the location of website visitors and follow up by sending them direct mail. Direct mail is still an effective way of reaching customers and connecting with people. When sending out direct mail campaigns, you need to know how to formulate them. #1 Know Who Your Audience Is First, you need to know who your audience is. The more you narrow and target your audience, the better you are going to be at creating a message that connects with your audience.