Radio Marketing For A Good Cause: Using Your Local Air Waves To Raise Money For Local Charities
Over 90% of Americans over the age of 12 listen to the radio every week. Although you can use the radio to market local business effectively, you can also use radio advertising to raise charitable donations for your local cause. Here are some ways to advertise your local charity on your local radio station. Partnerships Businesses not only incentivized to give back to charity for tax purposes, but they can also generate a positive buzz within the community by partnering with a local charity.